Multi-Channel Enterprise (MCE)

To promote miessence® certified organics in the market place, ONEgroup has developed a professional business model known as a Multi-Channel Enterprise (or MCE). The purpose of the MCE is to allow committed individuals who share in ONEgroup's vision and are passionate about promoting miessence® products, to build a sustainable home-based business to support themselves financially.

The foundation of the MCE is underpinned in the network marketing business model allowing the opportunity for leveraged income, however it is much more than just traditional network marketing. Its application also translates into retailing, but once again it is more than just mere retailing.

It incorporates the best elements of marketing and distribution, combining ALL forms of direct sales and traditional retailing channels with specific criteria for each. The benefit to you is that you have more options and greater flexibility in how you can build your business.

To better illustrate the concept of the MCE, let's look more closely at traditional marketing and distribution systems such as retailing and network marketing and then compare the differences to ONE Group's MCE.

TRADITIONAL MARKETING AND DISTRIBUTION SYSTEMS

What is Retailing? Retailing is the last commercial link in the marketing channel and the point where products finally reach their users. Retailing includes all activities directly related to the sale of goods or services to the ultimate customer for personal use. For example, it includes the movement of products from the manufacturer to wholesalers, warehouses, shippers, advertisers and retailers before ever reaching the consumer. The cost of all these activities (including in-store retail advertising and promotions) is normally passed on to the consumer through higher prices.

What is Network Marketing Simply, network marketing is a distribution system, or form of marketing, which channels goods or services from the manufacturer to the consumer through a "network" of independent distributors or Representatives. Such goods and services are not normally available through any other channel. It's a wonderfully effective system that cuts out the numerous "middlemen" found in most industries.

WHAT IS A MULTI-CHANNEL ENTERPRISE?

Unlike many of today's marketing and distribution methods, which are restrictive to certain channels, Nature's boundaries are not so rigidly defined. At miessence®, we have recognized that Nature is (and always has been) the perfect example of growth and nourishment whilst being totally renewable and self-sustaining. With this in mind, we have moved beyond traditional marketing methods by taking the best qualities of each and combining them in a way that allows you to have unrestricted or 'natural' access to all distribution channels in the lucrative skin and personal care industry. This includes retailing, direct sales, health & beauty professionals, fundraisers, markets & expos, etc. At ONEgroup we firmly believe that Nature is indeed the ideal model for business growth.

ONEgroup MULTI-CHANNEL ENTERPRISE (MCE) SYSTEM

So what makes a ONEgroup Multi-Channel Enterprise inherently different from other systems? We think the answers can be refined into the following four key points:

1. It is symbiotic in nature (allows all methods to co-exist - networking, retailing, fundraising),
2. It encourages a truly entrepreneurial spirit,
3. It allows all those involved to benefit from what they bring to the business into perpetuity,
4. It allows all to flourish without discrimination.

Accordingly, a ONEgroup Multi-Channel Enterprise has been designed for you to incorporate the best elements of marketing; combining all forms of direct sales and traditional retailing channels. We are confident that it's the best method to date that not only allows us to penetrate the market economically with our products, but also generously rewards those that help achieve this. So, with a ONEgroup Multi-Channel Enterprise, you now have unprecedented autonomy and flexibility to market miessence® products directly to all key channels of the skin and personal care industry in Australia and beyond. Based on your level of passion, priorities and commitment to time, you have the ability to decide how hard you wish to work on developing your own ONEgroup Multi-Channel Enterprise, and be rewarded accordingly for your efforts.

refer to the ONEgroup strategy document for information regarding strategies available in your country